In early 2002, Levi Strauss sees the revival of its Wal-Mart relationship with a new brand value. How should the brand be developed to maintain sales with existing customers in other channels? Can I use the name of the famous Levi, while remaining competitive and does not affect the propensity of consumers to purchase through other Levi's product at a higher price? "Hide
by Paul W. Farris, Jordan Mitchell, Ervin R. Shames Source: University of Virginia Darden School Foundation 24 pages. Publication Date: May 10, 2005. Prod. #: UV2962-PDF-ENG
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