As a result of a coordinated strategy to create Levi, like the original, premium American Jean, Levi Strauss Japan KK is a leader in Japan. Jeans market in Japan is changing: the market shrinking, competition is growing, and the structural changes taking place in the distribution network. Levi is an issue for the development of strategies for success for these changes to Japan. "Hide
by David B. Montgomery, Elizabeth Carducci, Akiko Horikawa Source: Stanford Graduate School of Business 37 pages. Publication Date: May 11, 1994. Prod. #: M276-PDF-ENG
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