What aspects of the Web can be used to provide a firm competitive position in their markets? The authors propose a model of Web-based e-commerce as a guiding framework, and explore the key strategic aspects of the business relationship in the e-market business customers, business-to-business, virtual market, and the end of term. Companies must ask themselves whether the Web will increase long-term shareholder value in its strategic plan. "Hide
by David Griffith, Jonathan Palmer W. Source: Business Horizons 8 pages. Publication Date: January 15, 1999. Prod. #: BH034-PDF-ENG
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