Leveens started a high-end catalog business as a small home business in 1987. He grew up in a nationally recognized, $ 60 million company, offering products that ranged from the unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it reached saturation in the U.S. market, and the owner-founders must consider new opportunities for growth, including the expansion of the directory business in international markets, private label products to large, national retail, retailer, in partnership with others, or through owned retail Company standing stores. "Hide
by Myra M. Hart, Kristin J. Lieb, Victoria W. Winston Source: Harvard Business School 18 pages. Publication Date: December 17, 2004. Prod. #: 805004-PDF-ENG
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