Winner of 2013 ecch Case Award only weeks into her new job, Mia Foster, as the first-time CEO with no international management experience, is confronted with a significant challenges at Levendary Cafe, a $10 billion US-based fast food chain. Purposefully, a lot of her corporate staff have become concerned that the business 's major expansion into China is going too far from Levendary's well-defined notions of store design and menu.
levendary cafe case solution
Organizationally, the apparent unwillingness of Louis Chen, president of Levendary China has frustrated Foster, to conform to the company's planning and reporting procedures. Meanwhile, financial evidence reveals that Chen's attempts have created strong outcome and suggests he knows China far better than U.S headquarters does.
Levendary Cafe The China Challenge, Spanish Version Case Study Solution
The entrepreneurial Chen has resisted efforts by Foster and other people to discuss corporate plans for China. She faces a choice which will determine the future of Levendary China and possibly the whole globalization attempt: can she manage Chen at all, and if so, how as Foster flies to China to meet with Chen?
PUBLICATION DATE: October 24, 2011 PRODUCT #: 412S28-PDF-SPA
This is just an excerpt. This case is about GLOBAL BUSINESS
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