President and founder of a nonprofit organization, Let's Talk Science is necessary to ensure that the marketing plan provided by her staff for a new training package would meet the sales goal of 100 units per year. The package is called "Science with Impact" is intended for the training of scientists and engineers in the educational methods used to provide effective and age-appropriate presentations for children and non-scientific community. This marketing event focuses on the development of pricing and promotion strategy for the product in a nonprofit environment.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by Elizabeth M. Grasby, David House Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: July 31, 2007. Prod. # 907A08-PDF-ENG
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