Case, the right lessons breakthrough strategic moves over the last century, "shows how the business over the past 100 years, occasionally looked up from the competitors to create and capture new market space - often creates entirely new industries. However, to date, there is very little understanding of the basic strategic logic behind this breakthrough strategic moves. This case and its accompanying video checks to see if the overall picture in terms of these strategic moves by studying the three industries that address the representatives of the peoples everyday life: Autos - how people get jobs, computers - that people use at work, and theater - where people go after work for entertainment. "Hide
by W. Chan Kim, Renee Mauborgne, Jason Hunter Source: Insead 5 pages. Publication Date: July 1, 2009. Prod. #: BOS010-PDF-ENG
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