The instantaneous growth of Lenovo amongst its rivals in the computer industry raised a succession of questions regarding the sustainability of its own competitive position, as well as the choices it had made in its efforts toward globalization.
First, how could he establish and uphold a leadership role in an industry where competitive positions were more and more unstable? Next, how could the Chinese firm accumulate a strong competitive position in an industry defined by smaller and smaller margins? Finally, following the acquisition of IBM's PC business as well as the following accelerated international expansion, could Lenovo still be considered an entirely Chinese entity or was it a truly global enterprise of Chinese source? A video interview with Lenovo's strategy and corporate development vice president, Lenovo: A Chinese Dragon in the Global Village - DVD, is also available. Author Pascal Vidal is affiliated with Skema Business School and Pierre-Xavier Meschi is affilaited with IAE Aix-En-Provence.
PUBLICATION DATE: March 27, 2013 PRODUCT #: W13085-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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