Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business, selling a product, commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to create a floor on the value of their stock portfolios, essentially producing an option for the broad market index. The collapse in 1987 of the main shortcomings of the production process and the principles of LOR forces to consider what to do next. "Hide
by Peter Tufano, Barbara B. Kyrillos Source: Harvard Business School 23 pages. Publication Date: February 9, 1994. Prod. #: 294061-PDF-ENG
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