Leitax, young digital camera maker selling their cells mainly through retailers experienced poor matching inventory availability to the demand for new and existing products in 2002. Describes the implementation and details of the approach, the consensus forecast, an important part of the demand and supply planning a redesign, which was introduced to solve this problem. Forecasting approach is a cross-functional, related to sales, operations and financial functions. Describes the results of implementation, including the planning of the company continues to face challenges. "Hide
by Noel Watson, Rogelio Oliva, Laura Winig Source: Harvard Business School 21 pages. Publication Date: Aug 03, 2005. Prod. #: 606002-PDF-ENG
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