This note is used in the class elective, Strategic Post-Merger Integration. This case is taught in Darden's Global EMBA Strategy class.
Leica Camera A Boutique Firm Faces a World of Change Case Study Solution
Although the business assured to discontinue creation of its R system camera and lenses, a backlash from users surfaces. That leaves the case open to researching the uncertainty over achievable sales volume for the R-series lenses as well as where the business fits in the market new and less-expensive competitor products gain popularity. The case offers an overview of the competitive style of leading camera and lens makers and allows a discussion of core abilities of these opponents. What products would secure Leica's future? Was there development potential for a brand new worldwide system? The instance describes an issue that numerous organizations face today-the best way to determine whether components are strategically essential.
PUBLICATION DATE: October 31, 2012 PRODUCT #: UV6794-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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