Lego Group Public or Protect Case Solution
INTRODUCTION:
The purpose of this case study is to study and analyze all the possible solutions for the management of the organization to protect and secure the new designs and process modifications of the product manufacturing system of the organization in order to effectively counter the possible counterfeits and imitations of the process and product development secrets of the business.
PRIMARY ISSUE:
The primary issue for the management of the company is to ensure the safety and secrecy of the newly developed manufacturing process of the company.
This is the most critical issue for the management of the company as the global toy industry is an immensely contested industry and imitation and replication of the designs and process of the products is a frequently witnessed issue and this is the cause of the concern for the product development team of the Lego Company. In order to overcome this issue the senior management of the company is looking for answers to present and report to the board of directors of the Group in the upcoming meeting.
ANALYSIS:
The analysis of the issue will involve a complete picture of entire picture of the production process of the company in order to develop a complete understanding of the background, context and dynamics of the issue at hand of the management of the company. The analysis will involve a complete and comprehensive study of the present production and manufacturing process of the company, the newly developed manufacturing process that is being proposed by the company and the possible ways of securing the new proposed process and designs of the company from rivals as well as other competing forces in the industry.
CURRENT MANUFACTURING PROCESS OF THE COMPANY:
The current manufacturing process that is being pursued by the management of the company is a historical one that is being pursued by the management of the company for more than 20 years roughly along with time to time modifications and improvements in it as per the effective strategy of the management of the company to promote efficiency.
The manufacturing process of the company uses diverse molding machines of the European origin that belong to different European molding machines and instrument manufacturers. The company currently uses ABS plastic material for the manufacture of the products of the company. This material is supplied through the pipelines to the molding machines where the plastic is molded by heating at high temperatures and finally after reaching the desired state and temperature, the plastic is finally cooled down among the plates where it takes the desired shape.
After the plastic has cooled down and taken the desired shape, the extra material is cut down and scraped while the product is dropped in to the basket through the help of an automated machine.
NEW MANUFACTURING PROCESS ANALYSIS:
The senior management of the company has developed and designed a new manufacturing process of the company that will assist the business to promote its efficiency standards to the highest levels among the industry by improving the standards of the operations and regulating effectiveness in the way they are carried out in the workplace of the company. This new manufacturing system of the organization is likely going to assist them in improving the operations of the business in four dimensions and they are discussed below...................
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