Iconic toymaker LEGO stands on the point of bankruptcy, as this case opens. The youthful and newly appointed CEO of LEGO, Jorgen Vig Knudstorp, learn from the recent business moves, must size up changes in the toy industry, and craft a strategy that will put LEGO back on track.
LEGO (A) The Crisis Case Study Solution
PUBLICATION DATE: February 05, 2013 PRODUCT #: 713478-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION