LEGO has emerged as truly one of the very successful firms in the toy industry. The instance describes the slow rise, rapid decline, and recent revitalization of LEGO as it's keeping up with a changing market place.
Fundamental to the direction model of LEGO is the capability to find the correct balance among staying true to its heart, growing through innovation, and controlling operational sophistication.
PUBLICATION DATE: July 07, 2012 PRODUCT #: 613004-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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