Legendary Entertainment: Moneyball for Motion Pictures Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: May 23, 2016
Legendary, the Hollywood studio in charge of such hits as Jurassic World and The Dark Knight, chooses to take the marketing of its movies internal, and to market them fan-by-fan. Owner Thomas Tull obtains the big-data-in-sports company begun by Matt Marolda and designates him to operate marketing analytics for Legendary. The approaches carry out well in the movie market. Other Hollywood studios wish to rent its solutions, and companies beyond entertainment reveal interest. Marolda and Tull think about establishing Legendary Analytics as an independent consulting company. At that point Dalian Wanda, China's biggest entertainment and property corporation, purchases Legendary. Should Marolda concentrate on China or the varied U.S.A market?
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