Senior management Leclerc, one of the largest retailers in France, is considering how best to support growth in the highly regulated French retailers. Strict limitations on pricing and store construction will significantly limit flexibility Leclerc, many of the traditional levers of growth can not be used. These regulations also have a significant effect on competition. Leaders in Leclerc must determine the best plan for growth, and then consider whether it will deliver the desired growth. "Hide
by Tim Calkins, Julien Dangles Source: Kellogg School of management, Northwestern Univ. 10 pages. Publication Date: March 27, 2009. Prod. #: KEL407-PDF-ENG