The senior management team at the Leclerc, one of the biggest retailers in France, is contemplating how best to maintain growth in the retail business that is French that is highly regulated. Strict limits on pricing and shop construction will substantially limit Leclerc's flexibility; many of the conventional growth levers cannot be used. These regulations also have a significant impact on competition.
Leclerc The Growth Challenge Case Study Solution
The executives at Leclerc then consider whether it'll deliver the increase that is desirable and must identify the optimal growth strategy.
PUBLICATION DATE: March 27, 2009 PRODUCT #: KEL407-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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