LECCO Technology Ltd. (LECCOTECH), Hong Kong's small and medium-sized businesses, has developed a unique technology that has the potential to revolutionize the management and efficiency of corporate databases in all industries. However, the local market was small compared with the U.S. and Japanese markets in terms of IT spending, and the company had to find a way to capture the untapped market. Hong Kong as a small startup with limited means to get noticed for innovation and win corporate users? How can he compete with BMC Software, Computer Associate, and accurately - much better installed the software and database management solutions providers "Hide
by Ali Farhoomand, Pauline Ng Source: University of Hong Kong, 9 pages. Publication Date: October 31, 2003. Prod. #: HKU344-PDF-ENG
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