Lebenthal and the company flourished in business communications since 1924. Alexandra Lebenthal, granddaughter of the founder, went to head the firm. It faces many challenges as the nature of the financial services changes dramatically. Can a company that made its name in the sale "odd lots," to compete with the big financial houses, which offer a variety of products and services? As Lebenthal and Co. react? What should be their range? If Alexander sell a company? How it to attract the best and brightest employees in these environmental forces? "Hide
by Thomas J. DeLong, Susan S. Harmeling Source: Harvard Business School 13 pages. Publication Date: December 11, 1998. Prod. #: 899121-PDF-ENG
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