Learning from the Internet Giants Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Getting more value from knowledge - especially knowledge of the company's own work - this is one of the central challenges facing companies today. Many organizations have approached this problem in recent years makes a big investment in IT systems, but the results are often disappointing. The company would be better to emulate innovative Internet giants - Google, eBay, Amazon, and - in particular whose success derives from their ability to make it easy for customers to find what they are looking to see the products and services, and and to evaluate potential purchases. These are the things that are hard to do in most companies. That is, employees believe that it is not intuitive to find information in the storage company, they can not be easily viewed by category of knowledge, and they were not given the context, they need to assess the quality of knowledge, they do not find. The authors argue that if the organization uses the basic, proven approaches of success stories on the internet to attract the attention of their employees, they should be able to improve their return on IT investments sunk costs while improving knowledge productivity. "Hide
by Leigh M. Weiss, Maria M. Capozzi, Laurence Prusak Source: MIT Sloan Management Review 8 pages. Publication Date: July 1, 2004. Prod. #: SMR148-PDF-ENG