Three consumer software company merged in 1994 to become the Softkey International. Seeking to increase already strong position in the market, using its considerable muscle distribution, she began to acquire fun. Following the acquisition of several small companies in the first two years, in 1996, she has successfully completed a hostile takeover of education Softkey company adopted the name of the victim in order to take advantage of its more familiar name brand. Within two years of the "new" Learning the company became one of the leading players in the budget, personal productivity, reference and education segments of the software market consumer. Since the company has integrated its acquisitions, however, the industry continues to evolve. Education Co. 's management team has become more concerned, as its total market share fell from 17% to 10%. They thought that more acquisitions will need to stay on top of the field of multimedia software. The company, however, tied with a huge debt. She has had some difficult years. "Hide
by James Henderson Source: Babson College 34 pages. Publication Date: January 1, 2000. Prod. #: BAB050-PDF-ENG
Related Case Solutions & Analyses:
Do you really think we are so stupid letter to the CEO of Deutsche Telekom (C)
Cabot Pharmaceuticals Inc.
Organizational Ambidexterity: IBM and Emerging Business Opportunities
Student Supplement: Terlato Wines International: Background Note on the U.S. Wine Market and Terlato Wines International
Samsung Electronics (A): Entering India
Creating a Corporate Advantage: The Case of the Tata Group
Mahindra Aerospace: Looking Ahead
The Art of Work: Embracing Artistic Enquiry to Create Value
The Indego Africa Project, Spanish Version
Narragansett Brewing Company
