Lean Forward Media Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Jeff Norton and Michelle Crames, co-founders of Lean Forward Media, facing several options for the first interactive DVD film in the world for children. Their vision is to create a company whose products are at the same time entertain the children, their active involvement in the process of viewing, and educate them. In the 18 months since they founded the company, the partners have DVD rights to the series popular children's books, raised the initial funding, closed the first round of venture financing, and produced a demo-DVD, which was well received by investors, parents, and children. After reviewing several options to create his first full-length DVD, now they have to decide between two basic approaches: the creation of a virtual studio and produce it themselves or partnering with established studios, which includes industry veterans who will manage the products. Crames and Norton know that the use of full-service production company expensive option and the fear that they might have to cut corners on the project DVD, they should opt for this solution. Also, taking this route means that they will be less involved in most of the creative work that they both love to give a lot of creative tasks to others. Norton and Crames must decide quickly, or they risk a significant opportunity to miss Christmas sales next year. Which option is the production they have to choose? If they use a full-service production company, which company should they go with? Whichever option they choose, they have to manage the process? "Hide
by Theresa M. Amabile, Victoria W. Winston Source: Harvard Business School 25 pages. Publication Date: January 11, 2005. Prod. #: 805063-PDF-ENG