The leading case of Los Rios in Blue Ocean »is a complex practical exercise that allows participants to execute strategic and rapid change at low cost using the key concept of tipping point leadership. Set in the fictitious town of Los Rios in Central America, the newly elected mayor has just announced a new strategy to Los Rios, which will bring new life to the city, and let it stand apart again. The new strategy while offering unprecedented value for the business and family at the same time reducing the cost of city government to Los Rios can escape from the red ocean bloody contest and went to the blue ocean of new market space. "Hide
by W. Chan Kim, Renee Mauborgne, Olivier Henry Source: Insead 4 pages. Publication Date: July 1, 2009. Prod. #: BOS012-PDF-ENG
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