This case series investigates the direction story of director Mark O’Neill as a major initiation initiative is overseen by him at Kelvingrove, the most visited museum of Scotland. The B case examine the response of the community and art critic. O’Neill turn up at Kelvingrove to find an organization in chaos after a chain of remarkable changes that have alienated funders and visitors alike.
Utilizing an advanced style of direction which he describes as “labyrinth behavior,” he succeeds in transferring the traditionally subject-bound, curator-dominated museum into a cross-disciplinary, visitor-oriented knowledge. He does this by appealing the curators in developing displays based on narratives rather than professional classification schemes such as paintings, geology, etc., using an approach that includes a profound understanding of his crowd and the innovative use of forms. He also attains the community’s political and funding support to accomplish his aims.
PUBLICATION DATE: September 26, 2009 PRODUCT #: UV3916-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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