This case series investigates the direction story of director Mark O’Neill as a major initiation initiative is overseen by him at Kelvingrove, the most visited museum of Scotland. The B case examine the response of the community and art critic. O’Neill turn up at Kelvingrove to find an organization in chaos after a chain of remarkable changes that have alienated funders and visitors alike.
Leading Innovation at Kelvingrove (A) Case Study SolutionUtilizing an advanced style of direction which he describes as “labyrinth behavior,” he succeeds in transferring the traditionally subject-bound, curator-dominated museum into a cross-disciplinary, visitor-oriented knowledge. He does this by appealing the curators in developing displays based on narratives rather than professional classification schemes such as paintings, geology, etc., using an approach that includes a profound understanding of his crowd and the innovative use of forms. He also attains the community’s political and funding support to accomplish his aims.
PUBLICATION DATE: September 26, 2009 PRODUCT #: UV3916-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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