Jim Rogers, CEO of Cinergy energy company, has led the company to the brink of bankruptcy of one of the leading energy companies by selecting a focused strategy, aligning the organization for its support and the mobilization of all employees to implement. The case also discusses the strategies used by Rogers to talk strategy, which includes an innovative image map. "Hide
by Boris Groysberg, Nitin Nohria, Colleen Kaftan, Geoff Marietta Source: Harvard Business School 38 pages. Publication Date: December 12, 2007. Prod. #: 408097-PDF-ENG
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