Three veterans of the C suite discuss the existing business landscape plus some of the key obstacles past, present and future. Mark Barrenechea, the CEO of Opentext, details the reason why “"Huge Data is a bit extra-hyped". The Former MasterCard CMO Alfredo Gangotena details his biggest challenge ever: promotion EuroDisney to the Parisians; and the Mountain Equipment Co-Op CEO Mark Labistour elucidates his closeness for Design Thinking, as well as the need for working towards a "desired future state" to your customer.
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PUBLICATION DATE: April 01, 2014 PRODUCT #: ROT236-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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