WildChina (A) tells the story of Mei Zhang, a Chinese graduate of HBS, and her desire for a dream: to share her passion for travel, her perception of beauty and culture in China, and her desire to start their own business. Describes starting WildChina, travel agency targeting high-end customers with unusual and high quality products, and its survival of two crises business. The focus is on the decision to bring in Zhang's chief operating officer, moving it to the CEO, and will take over as chairman. Also describes the communication and management problems faced when Zhang moved to Los Angeles with her family, and tries to continue to participate in its China business. Zhang faces a decision how to act when in the midst of sales and operational issues and financial pressures, its chief executive, announced that he will leave the company within a few months. "Hide
by Daniel J. Eisenberg, Shirley M. Spence Source: Harvard Business School 19 pages. Publication Date: February 28, 2007. Prod. #: 807046-PDF-ENG
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