This case is suitable for courses in entrepreneurship and growing businesses and managing communications. It follows a step by step process of business growth is based on high culture, which contributed to a high employee involvement and loyalty. As a result, the leaders were low turnover rate, long-term relationship based on communication and trust, and, being a finalist in the 2008 Wall Street Journal Best small list of jobs. "Hide
by Edward D. Hess, Gosia Glinskaya Source: Darden School of Business 14 pages. Publication Date: September 24, 2009. Prod. #: UV2042-PDF-ENG
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