Lay's Potato Chips in Hungary (B1): Promotion Activity and Results Case Solution
Abstract:
Lay's was a 2nd mover when it presented its potato chips to quickly developing post-communist Hungary. By placing money into its potato chip bags, Lay's raised sales significantly and completely (i.e., likewise post-promotion).
This is just an excerpt. This case is about Marketing
published: 01 Jul 2006
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