The director of advertising for Lawrence & Mayo (L&M) was reviewing the firm's results for the preceding financial year. Far from supporting, the results were a reflection of an addition to the company's existing product portfolio: accessories. A was l&M established name in the field of ophthalmic and optical instruments. The esteemed brand had maintained an exclusive positioning for over 100 years. A daring step when L&M launched superior watches under its existing brand, it took a bold step.
Lawrence & Mayo Envisioning the Future Case Study Solution
The merchandise was, without doubt, world class in design and quality. However, the organization 's detractors wrote it off, calling it an effort to ride two horses in exactly the same time. Did the recent financial results vindicate these critics? Harvinder Singh is affiliated with Institute of Management Technology, Ghaziabad.
PUBLICATION DATE: December 21, 2015 PRODUCT #: W15602-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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