The debut of a new type of constant herbicides is anticipated by DuPont as a game-changer for the firm and its particular customers. Instead, the merchandise creates unforeseen harm to plant life. The coordination of the customer base soon stretched to the public and regulators, resulting in removal of the item and finally the sale of the DuPont business unit concerned.
Lawnsite.com vs. DuPont (B) The Crisis Widens Case Solution
PUBLICATION DATE: July 30, 2014 PRODUCT #: INS973-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION