DuPont anticipates the debut of a fresh group of constant herbicides as a game-changer for its particular customers and the firm. Instead, the merchandise creates unforeseen damage to vegetation.
Lawnsite.com vs. DuPont (A) The Game Changer Case Study Solution
The mobilization soon extends to everyone and regulators, leading to withdrawal of the product and finally the deal of the DuPont business unit concerned.
PUBLICATION DATE: July 30, 2014 PRODUCT #: INS972-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION