Observes the seller in a difficult situation sale. "Hide
by Derek A. Newton Source: Harvard Business School 9 pages. Publication Date: March 1, 1980. Prod. #: 580124-PDF-ENG
Related Case Solutions & Analyses:
R. J. Reynoldss Dakota Cigarette (A2): Designed for Young Women
Andres Galindo
MedImmune: FluMist Introduction
Massachusetts Lottery
U.S. Airline Industry–1978-88 (A)
Avon Co.
Modifying Merida: Disney’s 11th Princess
Alcoa’s Bid for Alcan (B)
J.C. Penney’s “Fair and Square” Strategy (Abridged)
Kookaburra Cricket Bats: Dealing with Cannibalization
