When the Danish mobile phone service provider Telmore entered the market in October 2000, few people paid attention. Its business model is not perceived as a particularly aggressive or threatening to the industry. Less than three years later, the creative adaptation of Telmore known, no-frills model of the aviation industry was on the Danish market by storm. In combination with the low price, simplicity and focus on customer satisfaction is based on a unique low-cost infrastructure, business model Telmore, with its powerful virtuous cycles, was the most successful innovative industry seen in many years.
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by Ramon Casadesus - Masanell, Celso Fernandes, Maurice Jobke Source: Harvard Business School 14 pages. Publication Date: July 11, 2007. Prod. #: 708414-PDF-ENG
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