Pemberton Products is U.S. based market head in the cookie and bakery bites segment of the sweet snack marketplace. Looking to grow into the salty snack market, the business acquires Krispy Inc., a manufacturer of salty snack crackers found in the southeastern U.S.
krispy natural case solution
To compete with superior cracker brands, Pemberton propose to reformulate and re-introduce the “Krispy Natural”, which offers natural ingredients, improved taste, and revised packaging. Market investigation in Columbus, Ohio demonstrate the market share consequences that double the firm projections while results in 3 cities in the southeastern U.S. fall well below expectations. The marketing manager must interpret the market test results, consider potential competitive answers to the brand new brand, and present his suggestion to the VP of sales and promotion for a national rollout.
Launching Krispy Natural Cracking the Product Management Code Case Study Solution
PUBLICATION DATE: June 11, 2013 PRODUCT #: 913574-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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