On January 31, 2014, the founder and chief executive officer of L'Atelier Art Lounge, an art workshop with branches in Bahrain and Lebanon, faces numerous challenges: not only whether to grow the business but the best way to attain a sensible work-life balance. Political instability associated with the Arab Spring led her to shut one of her shops in Bahrain, but she went ahead with starting a second in Beirut where there are few leisure activities accessible for kids; her offering of educational entertainment was welcomed by parents, schools and grownups looking to animate an avocation or enhance their abilities.
L’Atelier Art Lounge Times of Uncertainty Case Solution
Nevertheless, as a result of violence spilling over from Syria, many tourists are avoiding Lebanon and her store locations have experienced a dramatic drop in customers. Now she's one day to decide whether to renew the lease of one of her factory outlets. This deadline represents the opportunity to think about her choices for the future: should she focus on advertising her concept to boost the number of consumers and consequently her bottom line, thereby enhancing her cash flow; look for potential investors or put in an application for a bank loan; or close her least rewarding location? Bettina Bastian is affiliated with American University of Beirut.
PUBLICATION DATE: January 23, 2015 PRODUCT #: W14647-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Enabling Business Strategy with IT at the World Bank
Corporate Governance: The Jack Wright Series 7-The Board-Management Relationship
Marv Tseu at Active Reasoning
Union Corrugating Co. (B)
DSL de Mexico (A) (B) (C) (D)
Schneider S.A. And Square D
Negotiating Corporate Change: Confidential Information David Carlson VP Management Information Systems
Achieving Success in Information Systems Outsourcing
Singapore Management University (SMU)
ASSET RECONSTRUCTION COMPANIES IN INDIA – CHALLENGES AND OPPORTUNITIES
