Philippine local manufacturer of toothpaste, Lamoiyan Corp, faces the challenge of staying competitive in comparison with established multinational giants. The company managed to capture, at its peak, 20% of the Philippine market toothpaste and was number three Philippine manufacturer of toothpaste, after Colgate-Palmolive and Unilever. However, as soon intensify competition in the region as a result of the lowering of trade barriers, Cecile Petro, president Lamoiyan Corp, you must decide how to grow his company and keep it competitive. Social movement, expanding channel penetration, new product development and international expansion strategy all Pedro said, but every step is a costly and time consuming. Pedro, optimistic, dedicated entrepreneur must evaluate the best way to ensure the future success of Lamoiyan author. "Hide
by Peter J. Coughlan, Jennifer L. Illes Source: Harvard Business School 31 pages. Publication Date: July 21, 2003. Prod. #: 704405-PDF-ENG
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