Founded in 1997, the company specializes in offering turnkey solutions for businesses for bulk material handling systems in the fast-growing infrastructure segment of the Indian market; its two principal product categories are conveyor and lift systems.
Lakshmi Projects Sales Structure Dilemma Case Study Solution
Yet, the company was failing to fulfill its sales targets, mainly as a result of an underachieving and overextended sales force. What was the perfect structure for the sales, after-sales along with quality group in the organization? An additional concept was that a sales strategy for the company's new brand, set to launch in October 2014, and had not yet been decided. Fluctuating business dynamics, fiscal stresses, area sales and service demands meant this was a complicated decision that held bigger effects for the firm's future.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: June 05, 2015 PRODUCT #: W15219-HCB-ENG
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