In mid of January 2013, whoever owns its recently appointed manager and Lake Superior Lodge were meeting to find out a marketing plan to turn things around at the motel. The owner, who was born and raised in Duluth, Michigan, bought Lake Superior Lodge primarily due to its position. The property was established on the scenic North Shore of the Lake Superior amid the Duluth and Two Harbors.
Ten years subsequently, however, the motel had to turn a profit. The supervisor was hired in late 2012 to increase its profitability and to manage the motel. The owner would have no option but to sell the property and move on if he couldn't make this happen. Author Ahmed Maamoun is connected with the University of Minnesota.
PUBLICATION DATE: April 11, 2013 PRODUCT #: W14087-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Editora Abril S.A.
Sunkist Growers Inc.
Del Norte Paper Co. (B)
Norman Machinery Products Inc. (C)
Webster Industries (B)
Oppo Smartphone
Collaborative Projects (social media application): About Wikipedia, the Free Encyclopedia
Thunderbird-Improving the Online Experience Web Performance Analytics
The Pepsi Ultimate Taste Challenge 2012: Social Enough?
Microsoft Office: Gaining Insight into the Life of a College Student (B)
