Lake Eola Charter School: Securing the Brand Through Environmental Analysis Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In late 2009, the principal of the Lake Eola Charter School (LECS) in downtown Orlando, Florida finished a course on nonprofit branding at the Philanthropy & Nonprofit Leadership Center at a local college. She was energized and prepared to apply the advice she'd learned to value the competitive standing of the school and to determine its degree of mission fulfillment and advancement toward targets. Well-suited for running a school, with a doctorate in education administration, the principal had taken the course to shore up her comprehension of planning for and managing a nonprofit organization (NPO).

Lake Eola Charter School Securing the Brand Through Environmental Analysis Case Solution

In her mind, the key lesson was the need for an environmental investigation to better understand the school's internal environment and external opponents in order to improve the standing of the school vis-a-vis the community's educational needs. She used an MBA intern to help her develop tools for an external and internal environmental scan. The intern had just wrapped up the data collection and evaluation. This instance is appropriate for marketing strategy lessons. The comprehensive treatment of external investigation could also make the case useful in business policy and strategy courses. Educators will find the instance especially well-suited for courses in the area of public administration and nonprofit organizations on marketing, strategy and management.

PUBLICATION DATE: September 24, 2010 PRODUCT #: 910M70-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING