IMD-2-0153 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Braga, Tania
The case illustrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction goals. It records Lafarge’s attempts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and sector into pioneers on climate and energy options. The case focuses on how the company facilitated decision making processes and fortified the autonomy of operational supervisors in implementing CO2 reduction projects by improving internal data direction and setting in place a user friendly tool for analysis, observation and simulation of mitigation choices.
Lafarge’s C-O-Tool Supporting CO2 Mitigation Decision-Making Case Solution
Learning objectives: 1) Produce robust arguments that ambitious CO2 reduction targets cause innovation and are thus great for business development and growth. 2) Inspire business leaders to embrace effective management initiatives designed to drive businesses towards more ambitious CO2 reduction targets. 3) Show the way to develop and execute advanced tools to support CO2 mitigation decision-making.
Subjects: Innovation; Climate change; Cement; Carbon emissions; Corporate responsibility; Energy efficiency; Partnership; Decision-making supporting tools
Settings: GlobalCement€19 billion in sales in 2008; 84,000 employees2001-2009
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