In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on choices made regarding his musician's concert tour and confronts a brand new set of challenges about the launch of the new album of Lady Gaga, Born This Way.
Lady Gaga (B), Spanish Version Case Study Solution
Is an enormous, high-priced launching similar to that of a "tent-pole" movie the best way to capitalize on Gaga's popularity, or is a more moderate approach that relies on word-of-mouth the best way to continue? Made to help pupils understand the decisions that helped propel Lady Gaga into one of the largest names in the entertainment world. Composed from the viewpoint of her manager, the case provides rich insights into the musician's touring - music, and social-media activities, in addition to supporting economic data.
PUBLICATION DATE: August 16, 2011 PRODUCT #: 513S23-HCB-SPA
This is just an excerpt. This case is about SALES & MARKETING
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