In an attempt to capitalize on business opportunities opened up by the liberalization of trade in the Brazilian government, the Panamanian trading company launched the car business importing Russian made Lada cars in Brazil. The company sets challenging political and economic conditions and strong competition from existing car manufacturers. Gifts business challenges and opportunities accompanying trade liberalization. Shows the dynamics of competition in undergoing economic transformation. "Hide
by James E. Austin, Helen Shapiro, Nilgun Gokgur Source: Harvard Business School 29 pages. Publication Date: March 27, 1992. Prod. #: Three hundred ninety-two thousand one hundred twenty-two-PDF-ENG
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