In the early phase of a morning of Saturday, July 6, the chairman of Montreal, Maine & Atlantic Railway Limited confronted a devastating situation when a company train carrying crude oil derailed in the tiny town of Lac Megantic, Quebec, Canada, leading to a series of explosions that decimated the downtown core. Crisis teams fought to put out fires and hunt for survivors; the death toll and number of missing continued to rise, although residents were relocated to a local school to escape the noxious fumes.
Lac-Megantic Train Derailment Putting Out the Fires (A) Case Study SolutionIn the days that followed, as federal agencies and the provincial police started to investigate and implied they might set charges of criminal negligence, the business, which had no continous public relations staff, must formulate a communication strategy to reassure various stakeholders who were waiting for answers concerning why the derailment occured, who had be held liable and ultimately what action must be taken in the wake of such a fatal occasion. Additionally accessible is the supplement case 9B13M136.
PUBLICATION DATE: January 06, 2014 PRODUCT #: W13550-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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