The caselet details a contention amongst the management of Dr. Reddy's and a trade union over the employment terms of contract workers. But as events unfold over a period of 100 days, one understands this dispute represents several underlying problems, like accommodating untrained and less skilled contract workers when expertise and automation is what is necessary for meeting international standards, meeting the challenge of managing from a developing country characterized by local/ traditional value systems and strategies and at the same time having to meet the expectations of consumers in the developed world.
Labour Dispute at Dr. Reddy’s Tip of the Iceberg in a Globalization Effort Case Solution
Fundamentally the organization was struggling to reconcile the livelihood needs of its unskilled contract workers with the competitive realities faced by the corporation. Had it been a clear-cut question of a wage dispute, the dialogue and resolution of the issue might have already been far simpler. But when the dispute is only a tip of the iceberg in a multi-stakeholder context, discussions and the predicaments become much more sophisticated. Consequently, the case presents a chance to explore several issues, like dialogues, dilemmas of companies from developing countries with an internationalization agenda, learning and general direction.
PUBLICATION DATE: July 21, 2014 PRODUCT #: ISB039-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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