February 2008. His desire to constantly be at the company in the middle of the activity also meant he had to live throughout the noise of the factory. This ability to continue in close contact with facts and people on the ground was instrumental in assembling La Martina from a small polo equipment provider to the highest polo brand in the world, with worldwide sales in excess of US$200 million. La Martina wasn't about polo: it was polo.
La Martina (A) Pasion Argentina Case Study Solution 1
As an Argentinean of Italian origin, Lando could not have felt prouder to have captured Europe. A couple nagging questions linger. The brand was being pressed more and more into vogue, a move he had firmly resisted up to now. La Martina had never been about trend; functional polo gear was sold and made by it. Polo had become hip, and so had its products. Should he capitalize on it or fight with the tendency? Trend also meant growth. To date, he had pursued only self-financed increase. Maybe it was time to contemplate raising more capital. Learning objectives: Building a brand, managing growth.
PUBLICATION DATE: March 09, 2009 PRODUCT #: IMD374-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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