IMD-3-1970 © 2008
Leleux, Benoit F.; Turpin, Dominique; Brochier, Thomas
Lando Simonetti was taking pleasure in the relative cool of his Cucha workplace in the areas of Buenos Aires; Argentina. This capability to remain in close contact with individuals and truths on the ground had actually been important in constructing La Martina from a modest polo devices company to the premier polo brand name in the world; with international sales in surplus of US$ 200 million.
La Martina (A) Pasion Argentina Case Study Solution
La Martina was not with reference to polo: it was polo. La Martina had actually never ever been about style; it produced and offered practical polo devices. Polo had actually ended up being stylish; and so had its items.
Subjects: Entrepreneurship; Fashion; Polo; Argentina; Brand management; Growth management; Growth financing; Emigrant entrepreneurship; Brand DNA
Settings: Argentina; Global; Sports equipment; Fashion; Clothing; Textile; US$200 million in sales; March 2008
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