Director of La Liberte, a French not-for-profit weekly needed to enhance the newspaper, as sales have been steadily declining over the past 15 years. The mission of the newspaper was to serve the French community in Manitoba, Canada. French daily survival is important for French culture in the society. In order to reverse the negative trend of sales, director surveyed. Based on the research, the director had to balance their desire to serve the French community on the need to be financially viable. "Hide
by Satyendra Singh, Martin Morin Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: February 26, 2007. Prod. # 907A07-PDF-ENG
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