For over 25 years, Cristobal Colon, founder and president of La Fageda managed the cooperative, first made yogurt and milk puddings and occupied most of the mentally retarded population La Garrotxa author. Col n able to position these yogurt made in a small town close to the commercial center of Barcelona, close to the Danone products, the undisputed leader of the dairy sector in Spain, supermarket and hypermarket shelves. La Fageda accomplished this feat by producing quality yogurt that consumers are treated as an agricultural product: natural and useful. By late 2007, the main concern was the Col n how to keep yogurt La Fageda in the distribution chain. On the one hand, the large multinationals of food was increasing leverage with retailers, on the other hand, some of the major networks have been the priority of their brands. Col n thought, La Fageda can maintain its competitive positioning in defending its founding spirit. For him, it was of paramount importance for the preservation of jobs that allowed La Fageda for social and labor integration of people with mental disorders. "Hide
by Alfred Vernis, Laura Lamolia, Daniel Arenas Source: Social Enterprise Knowledge Network 14 pages. Publication Date: 01 May 2009. Prod. #: SKE119-PDF-ENG
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