On the plane back to New York, L. Londell McMillan focused on the music on his headphones, the last sentence of his friend and longtime client, Prince Rogers Nelson -. "Prince" the artist known as Prince Macmillan and spent a few days considering the strategy for the release of Musicology , the new album record length prince. As McMillan reflected in their discussion, infectious music on his headphones emphasized the enormous commercial potential of this project. To fully realize the value of this potential, however, have to work with Macmillan prince to process and execute an elaborate plan to market and distribute the album. "Hide
by Constance E. Bagley, Dd Williams Source: Harvard Business School 11 pages. Publication Date: February 22, 2005. Prod. #: 805084-PDF-ENG
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